Provide News and Research Recommendations to Improve Your Business Client’s Buying Journey
Designed to provide business bankers with opportunities for interactions throughout the buying journey, our News and Research Recommendations capability leverages demographic, transaction, and account data via our data aggregation capabilities. Through its Artificial Intelligence (AI) engine, it matches each client profile with relevant digital engagement content from more than 15,000 global news publishers.
Deliver Targeted Content to Business Bankers to Drive Value
Our AI engine matches the profile with relevant digital engagement content and delivers it to business bankers by:
- Exposing it in the Customer News and Research Recommendations tab
- Sharing it within CRM for Corporate Banking and using business rules to prompt business bankers for proactive interactions
- Attaching an article to an entity (e.g. an opportunity)
The Value that Our News and Research Recommendations Capability Can Provide You
- Identify new opportunities for sales and service
- Build a strong relationship built on value-added interactions and influence the client journey
- Engage in meaningful client interactions at the right time
- Deliver a value-added client experience between financial transactions to drive loyalty
- Provide business bankers with targeted content to guarantee compliance with regulations and up-to-date information to better service their clients
And that’s just the beginning of your NexJ CRM journey!