Provide News and Research Recommendations to Improve Your Client’s Buying Journey
Designed to provide commercial bankers with opportunities for interactions throughout the buying journey, our News and Research Recommendations capability leverages demographic and account data via our data aggregation capabilities. Through its Artificial Intelligence (AI) engine, it matches each client profile with relevant digital engagement content from more than 15,000 global news publishers.
Deliver Valuable, Targeted Content to Bankers to Drive Value
Our AI engine matches the profile with relevant digital engagement content and delivers it to bankers by:
- Exposing it in the Customer News and Research Recommendations tab
- Sharing it within CRM for Commercial Banking and using business rules to prompt bankers for proactive interactions
- Attaching an article to an entity (e.g. an opportunity)
On top of that, commercial bankers can also configure rules to deliver targeted offers to anonymous prospects based on their previous clicks on content shared in social channels.
The Value that Our News and Research Recommendations Feature Can Provide You
- Build a strong relationship based on value-added interactions and influence the client journey
- Engage in meaningful client interactions at the right time
- Deliver a value-added client experience between financial transactions to drive loyalty
- Provide bankers with targeted content to guarantee compliance with regulations, and up-to-date information to better service their clients
And that’s just the beginning of your NexJ CRM journey!