Why Banks are Using AI to Differentiate on Service

It's the age of the customer. Are you ready?

Today’s leading businesses have embraced technology to innovate and find an edge in our connected marketplace. It’s the Age of the Customer, and your customers have more options than ever before to access the financial services they need. How can banks respond to fluid market conditions, a complex regulatory environment and growing customer expectations, all while meeting growth targets and increasing share of wallet? Can we do this while improving customer loyalty at the same time?

The answers lie in your existing data assets. Customer data, locked up in multiple CRM, banking and third party systems, and augmented by social streams, provide you with the opportunity to know your customer better. The advent of Artificial Intelligence is opening new frontiers of customer insight, enabling firms to differentiate on service across digital and traditional channels. Artificial Intelligence will optimize the customer journey at the point of service, helping you grow revenue across regions and product lines.

Join me on August 15^th and 16^th to explore how leading firms are applying Artificial Intelligence to increase share of wallet in today’s ultra-competitive marketplace. I look forward to connecting with you!

Author: Adam Edmonds

Vice President, Products

With almost 2 decades of experience developing customer management solutions in financial services and insurance, Adam Edmonds is responsible for establishing overall product vision and designing easy to use solutions that solve real market problems.

Adam is excited to share the lessons he has learned and his insights on where the industry is heading with readers of his blog. He encourages readers to join the discussion or reach out to him with their own insights, best practices, and solutions to industry challenges.