Is Vertical CRM Right for Your Financial Service

This whitepaper examines how Vertical CRM evolved, examines the pros and potential pitfalls for financial ser-vices organizations, and makes a case for why it should be adopted. It also explores the advantages of NexJ Systems’ suite of CRM solutions.

Vertical CRM is a Customer Relationship Management solution created and deployed specifically for a par-ticular industry. It is a solution that supports how a financial services organization does business and existing business processes.