NexJ Systems Inc. had made just two small sales of its new customer relationship management (CRM) software when a huge order put the company on a rocket ride…
…The reputation the company earned by succeeding in the deal has made NexJ one of Canada’s fastest growing companies for the past five years. Today it has more than $26-million in annual revenue from clients in finance, insurance and health care.
NexJ succeeded, but fledgling businesses should be cautious when considering deals that could lead to such warp-speed growth.