Effectively Measure Multi-Campaign Client Engagement Via Lead and Campaign Management
Our Lead and Campaign Management functionality facilitates developing, executing, and tracking multiple campaigns across various departments. At the campaign level, agents can track participant status as well as other key criteria. Each campaign can have an associated activity plan, which can be used to assign tasks or follow-up activities – these are also entered into the client’s Interaction Journals. On top of that, agents or administrators can set alerts and notifications, define rules, and/or set preferred communication methods.
Campaign Integration
From an Integration Perspective, Our CRM:
- Allows agents to manage communications within our CRM or integrate with with other email marketing tools
- Integrates with external tools or systems (e.g. Do Not Call lists)
Campaign Measurement and Reporting
Agents can view campaign statistics from the statistics sub-tab. In addition, agents have access to dashboards, where data can be aggregated or drilled down to a granular level.
Agents can also leverage NexJ Reporting, our easy-to-use reporting tool which has the benefit of a simple interface. Agents can define their own filter criteria with our integrated query builder tool.
And that’s just the beginning!